- Spain ranked first in the World Economic Forum’s competitiveness report
- Report ranked 141 countries in categories including safety and price
- Europe dominated the rankings, with six countries placing in the top 10
Spain defeated its European rivals in the World Economic Forum’s biennial travel and tourism competitiveness report, which said its position atop the rankings is
‘a positive sign for the country’s nascent recovery’.
The Travel & Tourism Competitiveness Report 2015 features the latest iteration of the Travel & Tourism Competitiveness Index (TTCI). The TTCI measures “the set of factors and policies that enable the sustainable development of the Travel & Tourism (T&T) sector, which in turn, contributes to the development and competitiveness of a country.” Published biennially, the TTCI benchmarks the T&T competitiveness of 141 economies. It comprises four subindexes, 14 pillars, and 90 individual indicators, distributed among the different pillars:
Factors for consideration:
- Business Environment (12 indicators)
- Safety and Security (5 indicators)
- Health and Hygiene (6 indicators)
- Human Resources and Labour Market (9 indicators)
- ICT Readiness (8 indicators)
- Prioritization of Travel and Tourism (6 indicators)
- International Openness (3 indicators)
- Price Competitiveness (4 indicators)
- Environmental Sustainability (10 indicators)
- Air Transport Infrastructure (6 indicators)
- Ground and Port Infrastructure (7 indicators)
- Tourist Service Infrastructure (4 indicators)
- Natural Resources (5 indicators)
- Cultural Resources and Business Travel (5 indicators)
The Report provides a platform and a strategic benchmarking tool for business and governments to develop the T&T sector. By allowing cross-country comparison and benchmarking countries’ progress on the drivers of T&T competitiveness, it informs policies and investment decisions related to T&T development.
Europe, with six economies in the top 10, continues to dominate the rankings thanks to its world-class tourism service infrastructure, excellent health and hygiene conditions, and—notably, thanks to the Schengen Area— high degree of international openness and integration. However, there are still some significant divides across the region—not all European countries are making the most of their cultural resources, prioritizing the T&T sector to respond to new trends, or fostering a dynamic business environment by removing red tape.
In the Americas, the United States (4th) and Canada (10th) are followed by Brazil (28th), Mexico (30th) and Panama (34th). There are significantly different challenges in the region: in North America, travel facilitation, price competitiveness and continuous infrastructure upgrade are the main priorities in the T&T development agendas; in Central and South America, infrastructure gaps, safety and security and business environment issues are the main hurdles restraining further T&T development.
The top five performers in the Asia-Pacific are among the region’s more advanced economies: Australia (7th), Japan (9th), Singapore (11th), Hong Kong SAR (13th) and New Zealand (16th). However, the most significant growth in international arrivals is observed
in South-East Asia, thanks in part to its region’s price competitiveness and the rapid expansion of its middle class. Developing regional cooperation on visa policies could further boost tourism, though investments are
also needed in digital connectivity, infrastructure and protection of rich but depleting natural capital.
In the Middle East and North Africa, the United Arab Emirates (24th) leads the ranking, followed by Qatar (43rd), Bahrain (60th), Morocco (62nd) and Saudi Arabia (64th). Most of the economies in this region are price-competitive destinations and several have built significant T&T industries in recent years. However, concerns about security have limited international arrivals, even though secluded tourism resorts are far from the most dangerous areas. Improvement is also
Sub-Saharan Africa showcases South Africa (48th), the Seychelles (54th), Mauritius (56th), Namibia (70th) and Kenya (78th) as its five most T&T competitive economies. Many countries in the region are working on their openness and visa policies, though the longstanding challenges of infrastructure and health and hygiene standards need to be tackled to unleash the potential of the T&T sector as a catalyst for development. Improving the business environment and preventing depletion of natural resources are also priorities for many countries.
For more you can download the full report here WEF_Global_Travel&Tourism_Report_2015
Source: World Economic Forum