At ROCCO HQ we are watching the trends in tourism carefully. This annual report by UNWTO is a great source of strategic data for Roaming Teams which we are using within out Research and to plan further research for later this year. Enjoy our highlights but look at the full report (link below) for an in depth view.
Tourism, key to development, prosperity and well-being
- An ever-increasing number of destinations worldwide have
opened up to, and invested in tourism, turning it into a key driver of socio-economic progress through the creation of jobs and enterprises, export revenues, and infrastructure development.
- Over the past six decades, tourism has experienced continued expansion and diversification, to become one of the largest and fastest-growing economic sectors in the world. Many new destinations have emerged in addition to the traditional favourites of Europe and North America.
Despite occasional shocks, tourism has shown virtually uninterrupted growth. International tourist arrivals have increased from 25 million globally in 1950, to 278 million in 1980, 527 million in 1995, and 1133 million in 2014. Likewise, international tourism receipts earned by destinations worldwide have surged from US$ 2 billion in 1950 to US$ 104 billion in 1980, US$ 415 billion in 1995 and US$ 1245 billion in 2014.
- International tourist arrivals worldwide are expected to increase by 3.3% a year between 2010 and 2030 to reach 1.8 billion by 2030, according to UNWTO’s long term forecast Tourism Towards 2030.
- Between 2010 and 2030, arrivals in emerging destinations (+4.4% a year) are expected to increase at twice the rate of those in advanced economies (+2.2% a year).
- The market share of emerging economies increased from 30% in 1980 to 45% in 2014, and is expected to reach 57% by 2030, equivalent to over 1 billion international tourist arrivals.
World Tourism key figures
- International tourist arrivals (overnight visitors) increased by 4.3% in 2014, reaching a total 1133 million after topping the 1 billion mark in 2012.
- The Americas recorded the strongest growth with an 8% increase in international arrivals, followed by Asia and the Pacific and the Middle East (both +5%). In Europe arrivals grew by 3%, while in Africa they were up by 2%.
- International tourism receipts reached US$ 1245 billion worldwide in 2014, US$ up from US$ 1197 billion in 2013, corresponding to an increase of 3.7% in real terms (taking into account exchange rate fluctuations and inflation).
- France, the United States, Spain and China continue to top the rankings by both international arrivals and receipts. Mexico re-entered the Top 10 by arrivals at position 10. By receipts, China and the United Kingdom both moved up two places, to 3 and 7 respectively.
- China, the world’s top tourism source market, has continued its exceptional pace of growth, increasing by 27% in 2014 to reach a total of US$ 165 billion.
- Forecasts prepared by UNWTO in January 2015 point to a 3% to 4% growth in international tourist arrivals in 2015 – in line with the Tourism Towards 2030 long-term forecast of 3.3% a year.
- By UNWTO region, prospects for 2015 are strongest for Asia and the Pacific and the Americas (both +4% to +5%), followed by Europe (+3% to +4%), the Middle East (+2% to +5%) and Africa (+3% to +5%).
Fifth consecutive year of robust growth
International tourist arrivals (overnight visitors) hit a record
1133 million worldwide in 2014, up from 1087 million in 2013. Demand continued to be strong in most source markets and destinations, despite ongoing geopolitical, economic and health challenges in some parts of the world. With 46 million more tourists travelling the world (+4.3%), 2014 marks the fifth consecutive year of robust growth above the long-term average (+3.3% a year) since the financial crisis of 2009.
Europe (+3%) led growth in absolute terms, welcoming 15 million more international tourists in 2014 to reach a total 582 million arrivals. The Americas recorded the fastest relative growth across all UNWTO regions with an 8% increase in international arrivals to reach 181 million – 13 million more than in 2013. Asia and
the Pacific saw an increase of 5%, equivalent to 14 million more tourists, taking the regional total to 263 million arrivals.
International tourism in the Middle East (+5%) rebounded after two years of decline, posting good results in most destinations. The region attracted 3 million more international tourists than
in 2013, bringing the total to an estimated 51 million. Africa’s international tourist numbers grew by an estimated 2%, equivalent to an increase of one million arrivals, to reach a total of 56 million tourists.
In 2015 growth is expected to continue at a sustained rate of 3% to 4% worldwide. By UNWTO region, prospects for 2015 are strongest for Asia and the Pacific and the Americas (both +4% to +5%), followed by Europe (+3% to +4%).
In Africa (+3% to +5%) and the Middle East (+2% to +5%), prospects are positive but more uncertain and volatile.
Most tourists visit destinations within their own region
The large majority of international travel takes place within travellers’ own regions, with about four out of five worldwide arrivals originating from the same region.
Source markets for international tourism have traditionally been largely concentrated in the advanced economies of Europe, the Americas and Asia and the Pacific. However, with rising levels of disposable income, many emerging economies have shown fast growth over recent years, especially in the markets of Asia, Central and Eastern Europe, the Middle East, Africa and Latin America.
Europe is currently still the world’s largest source region, generating just over half of the world’s international arrivals, followed by Asia and the Pacific (24%), the Americas (17%), the Middle East (3%) and Africa (3%).
To view the full report follow this link… UNWTO Tourism 2014