Three UK claim that its decision to abolish roaming charges has helped develop its financial performance after reporting a 10 per cent sales rise in the first half.
Three was the first UK operator to try to scrap roaming fees entirely, although others offer optional data packages that can be picked up overseas.
The mobile phone network, which has agreed to take over O2 UK in a £10.25 billion deal, said that it added 391,000 “active” customers during the six-month period. Profit, before interest and tax, surged 63 per cent to £200 million while revenue broke through the £1 billion mark.
Three offers subscribers to tap into their monthly call, text and data allowances while travelling in 18 overseas locations. Some 530,000 people took advantage of the perk in August and September last year, the average customer getting through 500MB of data per trip.
“Three was the first UK network to allow customers to use their phones abroad at no extra cost, to banish bill-shock and improve peoples’ holiday experiences. We continue to lead the way in making roaming charges fairer,”
said Lianne Norry of Three.
“The fact that we’ve saved our customers a whopping £1.3 billion proves the true extent of the great roaming rip-off, people are being treated unfairly by other networks, so we will continue to make it right for them with Feel at Home.”
Source: The Times, Digital Spy