While you would expect an Operator of this calibre to have a good data footprint, the speed by which Smart increased their numbers is good. What’s more interesting here is the underlying message: “Now you can turn on the data”. They also talk openly about the Steering of Roaming as one of the reasons why Roaming Bill Shock will be avoided.
MOBILE services provider Smart Communications Inc. has expanded the coverage of its data-roaming services to 110 countries, launching a new roaming package on Tuesday.
From just 57 countries in 2014, Smart’s data-roaming coverage has now expanded to 53 additional countries, including top-tourism destinations, such as Myanmar, India, Finland and Luxembourg, Smart Global Access and International Services Head Tina Mariano said.
“By the end of the year, the list will be further expanded to include a total of 180 countries around the world,”
“Now, all users have to do is turn on ‘data roaming’ on their data-enabled phones and they will instantly be connected to our preferred roaming partners in that country. No more need to register via text or call our roaming hotline.”
Smart’s improved data-roaming offer, Surf Abroad 550, caters to a growing market of young travelers, often referred to as
who are increasingly traveling for leisure in other countries given new overseas routes and lower airfare promos made available by local airlines, Smart Senior Vice President for International and Carrier Business Alex O. Caeg said.
“Today’s travelers know the value of mobile-data connectivity, so they demand an always-on, instant-sharing experience when traveling abroad. This is why Smart has made it a lot easier and more convenient for them to connect to the Internet while traveling in other countries,”
According to the 2015 Annual Millennial Travel Habits study by global travel search site Hipmunk, Internet connectivity ranks among the top amenities most important to millennials whenever they book their flights or hotels abroad.
Roughly 43 percent of millennials surveyed by Hipmunk, for example, rank fast Internet connectivity as their most favorite hotel perk, while Internet ranks next to entertainment in the list of top in-flight amenities important to them.
The service, exclusively available for postpaid subscribers as of the moment, is also expected to contribute to the skyrocketing growth of Smart’s mobile- data business, which has already registered a sharp 21-percent year-on-year growth to reach P4.7 billion during the first six months of 2015.
“We have enhanced Surf Abroad 550 to become much bigger and better: Bigger because of its widest data-roaming coverage and better because of an enhanced user experience. This is aligned with our strategy to take advantage of the booming tourism industry, serve the communication needs of the growing number of Filipino travelers, and remove their fear of bill shock when it comes to data roaming,”
Philippine Long Distance Telephone Co. Executive Vice President Eric R. Alberto said.
Available for P550 per day (about €10,50, $12), Smart’s Surf Abroad 550 will give users high-speed mobile Internet connections in covered countries, valid for one day.
The new offer is powered by a network-lock technology that makes sure the service only works on partner networks, and eliminates the hassle of having to manually select a roaming partner whenever a subscriber wants to access data services.
By automatically registering to the service with preferred roaming partners abroad, subscribers will no longer have to suffer from bill shock when they return to the country.
Once the service is active, subscribers will receive a text notification informing them that they have already been subscribed to the enhanced Surf Abroad 550 package.
Source: Business Mirror