29/02/2016 London. Published today ROCCO Research introduces a new report into A2P SMS Messaging Market Intelligence. In creating this report ROCCO has interviewed 26 leading A2P SMS Messaging Vendors to provide an overview of their businesses, revenues, services, outlook and the regional development of the A2P SMS Market. This report aims to provide guidance to MNOs and support them in the development of their A2P SMS messaging monetisation and business opportunities.
The report sponsored only by ROCCO provides a neutral outlook into the A2P Market:
“There is a lot of competition in this market, the competition is evolving and there are a lot of new topics being discussed. We wanted to ask the Vendors the questions we wanted, and provide the true picture of the market. The Vendors were not obliged to answer all our questions, some were quite sensitive, but as a neutral intermediary, we were also delighted when they gave us insights we weren’t expecting.”
Said Jason Bryan CEO of ROCCO.
One of the key issues raised by MNOs in ROCCOs A2P SMS Messaging Vendor Performance Report last year was the issue of Grey Routes. ROCCOs new report asked questions on how each Vendor deals with Grey Routes as well as Multi Hop connections and the role of OTT players.
Said Jason Bryan CEO of ROCCO about the challenges for MNOs.
“You have to have your A2P vision clear, its got to be a vision you can articulate well and forcefully, with every Vendor in the A2P SMS industry. It’s implicit within our report who the main Vendors for A2P are globally, some businesses really are specialists in messaging and we want to support MNOs in taking the best from the best”.
GSM MNOs have been contacting ROCCO for more data regarding A2P SMS Messaging since 2014. ROCCO conducted an A2P SMS Messaging Vendor Performance Research in 2015 where over 175 MNOs gave feedback on A2P SMS Messaging Vendors.
This A2P SMS Messaging Market Intelligence Report provides insights into 26 A2P SMS Messaging Vendors and helps in understanding the services they offer and their outlook on the A2P SMS Messaging Market.
This Report complements our Vendor Performance Report of 2015 in that it reverses the perspective. Where in our Vendor Performance Report we see the MNO view of the Vendors, here we listen to the Vendors, in a balanced way with ROCCO performing a role as neutral mediator to their comments.
It was clear from MNOs feedback in our recent research that there was a lack of education and simple data they needed to work with Vendors such as: who they were, where they were based, what their business model was, how many customers they had, why and when they started their business.