04/04/2016 London. ROCCO Research publishes a new report today into SMS Firewall Market Intelligence. In creating this report ROCCO has interviewed 16 SMS Firewall Vendors to provide an overview of their businesses, revenues, services, outlook and the regional development of the SMS Firewall marketplace. This report supports ROCCOs A2P SMS Messaging Market Intelligence Report 2016 published last month in providing guidance to MNOs and supporting them in the development of their SMS messaging monetisation strategy and business opportunities.
The report is sponsored only by ROCCO and provides a neutral outlook into SMS Firewall Solutions:
“There is a lot of opportunities for MNO’s to monetise on SMS Messaging but its quite apparent that issues like spam, spoof, fake and flood are only a few of the reasons why having an SMS Firewall is an important factor in monetisation. So far many MNO’s have sought solutions, but in the next 2-3 years these services will become universal for all MNOs who recognise that filtering in a more sophisticated way is necessary and also brings revenue benefits.”
Said Jason Bryan CEO of ROCCO.
ROCCO is also conducting SMS Firewall Vendor Performance Research in Q2 2016 in which we will invite MNOs to give feedback on SMS Firewall Vendors on over 30 KPIs dedicated to SMS Firewall solutions. Prior to seeking MNOs views, ROCCO needed to know better what SMS Firewall solutions were like in 2016 and what were the key challenges for Vendors and MNOs.
Said Jason Bryan CEO of ROCCO about the requirements for a good SMS Firewall solution:
“One of the major requirements we’re seeing within our research is around reporting, the frequency, detail and innovation of reports to match evolving needs. The filtering systems are sophisticated and need to evolve and there are Vendors who are clearly reacting to this and watching out for MNOs by developing their solutions and their reporting”.
This SMS Firewall Market Intelligence Report provides insights into 16 SMS Firewall Vendors and helps in understanding the services they offer and their outlook on the SMS Firewall marketplace. This Report complements our A2P SMS Messaging Market Intelligence Report 2016 where we interviewed 27 A2P SMS Messaging Vendors in that it provides strategic insights into the Vendors and compares their solutions with a view to really helping an MNO make strategic decisions. Where in our Vendor Performance Reports we see the MNO view of the Vendors, here we listen to the Vendors, in a balanced way with ROCCO performing a role as neutral mediator to their comments.
It was clear from MNOs feedback in our recent research that there was a lack of education and simple data they needed to work with Vendors such as: who they were, where they were based, what their business model was, how many customers they had, why and when they started their business.