ROCCO Research: The leading Vendors in A2P SMS Messaging 2017
ROCCO HQ London 15/06/17 Our research has been concluded, the results have been checked and verified and we are pleased to announce the Tier One Vendors in A2P SMS Messaging for 2017.
This is an historic research for ROCCO. It is the first time that we received more than 400 responses to our research. Congratulations to all five Tier One Vendors who performed so well across the performance and leadership categories! Tier One means that across all categories these providers reached 4-5 points out of 5. The Vendor ratings were very close this year, with more promotion of this Research happening within the industry, this helped a lot to get the MNOs views across to us.
Also our A2P SMS and Mobile Engagement Market Intelligence Report 2017 which we published in May allowed us to know better the topics most important to MNOs and we adjusted our questions according to that data.
Between April and June 2017 we asked MNOs globally to give us their perceptions of A2P SMS Messaging Vendors, how well they knew them and how they would rate them. They rated Vendors on 35+ KPIs in the area of Performance and Leadership. The survey was about brand perception, experience of these providers as well as an understanding of whether MNOs would choose them over others.
With 46 Vendors there was tough competition. We started with around 39 providers, when MNOs wanted to include other Vendors we immediately updated the survey to include them, inviting all MNOs to comment.
The 418 MNOs who participated in the Research will receive their free Executive Summary Report shortly, thanks for your support and feedback, we hope you enjoy the data and insights into the Vendors.
MNOs can take part in other research and receive similar free Executive Summary reports from ROCCO
Following intensive research started in January 2017 into Mobile Engagement Vendors, 18 companies answered over 100 questions into their Mobile Engagement solutions and the outlook for the market. From this data and its own perspectives, ROCCO created the A2P SMS and Mobile Engagement Market Intelligence Report 2017, a report which explains exactly what is happening in this market and what the latest trends are.
While A2P SMS is always seen as still gaining traction (cumulative annual growth rates are still increasing in this area), a more holistic approach incorporating new and evolving communications into a Mobile Engagement mix is good for business.
Customer Service 2017
MNOs who would like to rate Vendors on specific Customer Service matters can take part in our 2nd Annual Customer Services Research.
Validating our data
It is normal that we receive Vendors who respond to the survey on behalf of their own company. Naturally we remove their responses. However this year we also found around 10% of the responses were not from MNOs, and 5% responses to the survey were illegitimate respondees. This clearly makes the data less clean so we have remove these responses too. We are looking for MNO specific responses from people who understand A2P SMS and have relationships with Vendors.
Our validation process is not light. We can see core information from the data we receive from the responder. The MNOs location can easily be verified with the IP address we capture. We also get concerned when we see inconsistent data in the survey, contradictory responses and responses made in a hurry and we always contact the MNO in this case to verify their data.
In the 4 years we have been providing ROCCO Research we have acquired the participation of 500+ Operators and we think this is because of the trust we have developed with our networks and long lasting relationships with Operators. We provide something for free to MNOs for sharing with us their views.
What we do, which we believe is more important, is to ask the questions and facilitate the findings this kind of research provides and let the MNOs speak for themselves. This report is sponsored only by ROCCO and always will be. Since we sponsor our own research we sell our Strategic Analysis reports to cover our Research costs.
Contact us for more information: firstname.lastname@example.org
Download the Infographic below here: A2P SMS VP 2017